rehava trademark lawsuit dropped by Re/Max

Being the Broker/Owner of the local Re/Max franchise in Mt. Pleasant, I do appreciate that Re/Max International takes protecting our trademarks very seriously. Try to copy Coke or Pepsi with name or look and you will find they will do the same to protect their brand.

Re/Max spends a Billion dollars a year on advertising the brand and the website www.remax.com and Re/Max is the # 1 Real Estate Company in the World, they are the one of the most recognized brands period and they take defending that seriously. They did withdraw their opposition to rehava as I think they should have, here is their statement where Re/Max International Withdrew their Trademark Opposition.

(March 11, 2009 – Denver, CO) This afternoon, RE/MAX International filed a document with the U.S. Patent and Trademark Office to withdraw any opposition to the trademark registration of rēhava Real Estate Store.

RE/MAX International has always sought to protect its brand and logo in the name of all its franchisees and affiliates. In this case, local RE/MAX Broker/Owners and Affiliates felt that no conflict or threat existed.Considering their opinion and public response, RE/MAX International decided that the best course of action was to drop opposition to the rēhava trademark.

RE/MAX has become a distinguished real estate leader after 36 years of competition in the marketplace. Competition has made the organization what it is today and competition will continue to result in success into the future.

RE/MAX recognizes that real estate competition in Charleston will benefit the public interest of the entire community.